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Tracking e-commerce transactions on your SuperSite via Google Analytics

What is Google Analytics

Google Analytics is a reporting software which shows you how people found your site, how they explored it, and how you can enhance their visitor experience. It provides powerful tracking for websites. It's one of the most powerful web analytics solutions. It provides in-depth reports for everyone involved in the running of a website, from the developers and designers to the marketing and management teams.

Google Analytics supports a client-side data collection technique for capturing e-commerce transactions. With some simple additions to a couple of pages in your SuperSite, Google Analytics can automatically detect and record transaction and product information.

How to track e-commerce transactions on my SuperSite via Google Analytics?

Google Analytics can be integrated with your SuperSite by modifying the root.html file, as mentioned below:

  1. Login to your SuperSite Admin Area. Click here to learn how >>
     
  2. In the Admin area, click on Add/Modify Content and Themes link to open this section. Here, click on Browse next to the Website Content folder.
     
  3. Click on Browse link next to the language for which you wish to make the modification.
     
  4. Click on Edit besides the root.html file.
     
  5. Place the following tracking code in the My Content textbox above the </body> tag -

    <script type="text/javascript">
    var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
    document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
    </script>

    <script type="text/javascript">
    var pageTracker = _gat._getTracker("UA-xxxxxx-x");
    pageTracker._trackPageview();
    <#tag:new_google_analytics_receipt /#>
    </script>
     
    IMPORTANT

    • UA-xxxx-x represents the Google Analytics Account number and needs to be replaced with your Account number.
       
    • Tracking code provided by Google previously -

      <script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
      </script>
      <script type="text/javascript">
      _uacct="UA-xxxx-x";
      urchinTracker();
      </script>
       
    • It is recommended that the new code be used since it supports new features in Analytics. However, you may continue with the old code if you wish.
       
    • You need to use either the new code or the old one, not both simultaneously.
       
    • The tracking code needs to be generated from within your Google Analytics Control Panel.

     
  6. Click on Save Changes.
 

Created on:   Aug 9, 2007 2:34 PM  GMT
Last Updated on:   Nov 20, 2008 7:57 AM  GMT
 
Answer CHECK THIS FIRST: Video Tutorials 
Answer What is SuperSite? 
Answer What is PartnerSite? 
Answer How do I use the Supersite and Partnersite? 
Answer Integrate your SuperSite with your Customer Control Panel and your Control Panel 
Answer How do I login to the Admin Area for Customizing the SuperSite and PartnerSite?  
Answer How do I change the URLs of my SuperSite and PartnerSite? 
Category Customizing your SuperSite and PartnerSite Content 
Answer How do I Analyze Traffic on my SuperSite/PartnerSite? 
Answer Integrate your Website's Domain Name Registration/Transfer Form with the SuperSite 
Category SuperSite and PartnerSite Caveats 
Answer Tracking e-commerce transactions on your SuperSite via Google Analytics